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My Story

In the blink of an eye, everything you think you know about life can change. 

My name is Michelle McLain and on November 16, 2016, my life changed forever. I woke up in the lifeless and cold arms of my husband and would ultimately discover that it was his own doing; there aren't enough words to describe that kind of pain.

I was months into launching my own business and after experiencing that kind of loss, I began a downward spiral. I had absolutely no idea how I was going to pull out of the nightmare, but I had FAITH. So, I mustered up all the strength I could find, bet on myself, and ultimately decided that I would WIN, no matter what life had thrown at me.

What began as a journey of self-discovery, turned into a complete life and physical transformation for me. I took control of my health and fitness and through diet and exercise, managed to lose 130+ lbs in 9 months. I changed the people, places, and things that were holding me back from my best self and began connecting with those that had a growth mindset rather than self-limiting beliefs. I decided to use my pain for a purpose and by pouring into other people, my life began to transform in ways that I never could have imagined. 

PEOPLE are my passion. I am a successful brand strategist, CEO, and influencer, but my goal is to make an impact in this world and help others discover their brand within. Your story is your greatest asset and it deserves to be told.


No matter what you've gone through in life, YOU have the power to change the ending. You simply have to DECIDE. 

I believe with every fiber of my being that "We Rise Together" and I would love to help you discover YOUR purpose and give you the tools to build your business AND your best life.

I believe in YOU and chances are, if you hang out with me long enough, you'll believe in yourself too.

XOXO - Michelle

I am living proof.


"You either take control of your life or it takes control of you. It’s that simple."

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